Chicago Minority Supplier Diversity Council (Chicago MSDC)
Chicago Business Opportunity Forums logo
SITUATION
The Chicago MSDC’s signature event, the Chicago Business Opportunity Fair was being taken to a new level through the expansion of its fair to a year-long suite of programs. It was being reintroduced as the Chicago Business Opportunity Forums, a series of programs and events for certified minority businesses to connect, engage, and build lasting relationships with public and private sector businesses.
TASK
Create a logo that connects with the next generation of leadership; a fresh new look that is urban and youthful, yet appeals to multi-generations. One that is aspirational and one that will continue to serve its members for the next 20+ years.
RESULTS
A mark that communicates the coming together of public and private sectors with MBE members as well as networking, movement, communication, collaboration, cultivating business relationships, and growth.