SITUATION

A consulting business focused on conducting and communicating research and cultural competence to support effective early childhood education for underserved children and families.

TASK

Create a mark that is grounded in research, a very structured, yet fluid activity, while representing diversity and connection with family.

ACTION

The logo uses blocks or basic shapes symbolic of early childhood. These basic shapes grow to a star, representing progression, learning, and educating. The added layers represent a collective unit moving towards a goal, moving towards excellence forming the letter “C” to aid in viewer’s connection to remembering Curenton and Consulting.

RESULTS

A mark that communicates movement, progression, and evolution towards achievement, represented by the star.