SITUATION

Increase student enrollment.

TASK

To create a series of postcards to prospective students.

ACTION

Created a series of postcards that were sent out intermittently to prospective students. The final "brag" postcard presents a final visual summary encouraging students to apply.

RESULTS

Columbia’s Fall 2019 enrollment grew for the first time in 11 years. There was ~34% increase in freshmen, the largest increase on record.