SITUATION

Increase funding and opportunities for students and the college’s programs.

TASK

Columbia sends out a yearly appeal to maintain and gain support of ongoing opportunities for academic development, financial assistance to students, and enhancing college-wide programs. Created a brochure that would go out to alumni, parents, faculty, staff, trustees, and friends.

ACTION

Created a brochure that outlined several areas for giving: the Founders Fund, Scholarship Columbia, and the Scholarship Fund and provided an insert and no postage necessary envelope for givers to chose their level of support and mail in as well as website link to give online.