SITUATION & TASK

Past annual reports for the George M. Pullman Educational Foundation had a clean, contemporary, and classical aesthetic, but they needed to focus more on the students.

ACTION

Worked with the foundation’s photography that showed the scholars engaged more with the camera; layered photos, and enlarged the photos for maximum impact. Quotes from students were highlighted to personalize the annual report.

RESULTS

An annual report that evoked a warmer, more approachable tone and focused more on images of the student scholars that reminds investors of the benefits of the foundation’s work.

Learn more about tomorrow’s future leaders by seeing the new list of scholars at The George M. Pullman Educational Foundation.