SITUATION

Eight dance companies were coming together to celebrate the historic impact of Chicago-based black choreographers in the national dance community.

TASK

Create a logo—with a long name—that represented eight dance companies that perform a variety of dance types: jazz, tap, hip hop, ballet, street, contemporary, traditional, and the homegrown style Hiplet (hip hop and ballet).

ACTION

Researched the eight dance companies and discovered their differences as well as their similar emerging themes that bound each company together.

RESULTS

A logo that speaks to the afro-cultural roots of black dance. The logo was created using the tree and its roots, an icon of history, particularly for the African diaspora, as a symbol of heritage.

Learn more about the Chicago Black Dance Legacy Project and the companies at chicagoblackdancelegacy.org

Please note: Website designed by Chicago Black Dance Legacy Project. Photo of Merchandise Mart from Art on the Mart